Insurance Education is Getting a Much-Needed Upgrade.
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Quick Facts:
New research shows that mobile-first learning combined with real-world preparation is transforming how professionals enter the insurance industry.
A comprehensive survey of 602 licensed insurance professionals across 46 states reveals what works: flexible scheduling that fits real life, practical scenarios that build confidence, and built-in support that keeps learners on track.
A comprehensive survey of 602 licensed insurance professionals across 46 states uncovered several obstacles that aspiring professionals face:
Nearly one in four professionals (23%) struggled with unclear licensing requirements when starting their journey.
Additionally, 21% experienced confusion around choosing the right licensing program, while 19% lacked confidence in evaluating their options. These early stumbling blocks set a challenging tone from the outset.
Traditional insurance education often conflicts with real-world responsibilities. The research found that 35% of professionals encountered programs requiring larger time commitments than they could reasonably manage. This inflexibility particularly affects educated professionals—those with college degrees were 22% more likely to wish they'd had more flexible scheduling options.
The impact on younger professionals is especially pronounced. Half of Gen Z respondents reported that their pre-licensing education structure didn't fit well with their work or personal life, making them 72% more likely than average to experience this challenge.
These barriers have real consequences. Nearly one in three professionals (31%) considered abandoning their licensing journey at some point. This attrition risk was 68% higher among those newest to the industry (with one year or less of experience).
For those who considered quitting, the reasons were clear: 52% cited limited time as the primary factor (with Gen Z 35% more likely to cite this), 49% struggled with staying motivated (Gen Z 43% more likely), and 38% lacked support when encountering difficulties (Gen Z 32% more likely).
Perhaps the most striking finding reveals a fundamental disconnect in traditional insurance education:
Nine in ten professionals felt their licensing education prepared them well for the insurance exam. This suggests that traditional programs effectively teach regulatory knowledge and test-taking skills.
However, 85% of professionals had to learn essential job skills on their own after entering the workforcePre License What Could Your Insurance License Be Worth Resources. This gap between exam readiness and job readiness creates unnecessary stress and extends the learning curve well beyond licensing.
The root of this disconnect becomes clear: 56% of professionals felt their exam prep focused more on passing a test than preparing for a career, while 47% noted that courses emphasized memorization over practical application. Additionally, 21% reported their courses lacked clear guidance about what to expect after passing the exam.
Independent agents faced even steeper challenges, being 20-25% more likely than agency-employed professionals to report gaps in customer conversation skills, sales tool training, and relationship-building guidance.
Among insurance professionals licensed in the past 10 years, 56% chose mobile-first learning for their pre-licensing education (with independent agents 21% more likely to select this option).
Mobile learning addresses the flexibility challenge directly. An impressive 97% of mobile-first learners reported that the flexible structure helped them stay on track to obtain their license.
The format allows professionals to learn at their own pace (96% confirmed this benefit) while staying motivated and reducing pressure to cram (92% reported this advantage). This flexibility proves essential—nine in ten professionals identified flexible program completion timelines as a key component of helpful licensing education.
Mobile-first programs integrate features that professionals find most valuable for retention:
These tools align with what all professionals—regardless of their education method—say would improve learning outcomes. Overall, 73% believe real-world scenarios would boost confidence and retention, 58% want interactive quizzes and practice tests, and 52% prefer mobile and interactive learning elements.
Among those who considered giving up on their insurance education, 35% wished they'd had access to built-in coaching and support. Mobile-first learners who did have instructor and coach access (34% cited this as most helpful) were far less likely to consider quitting—those who contemplated leaving were 78% more likely to value this support.
Additional support features that would help reduce attrition include:
An overwhelming 97% of professionals agree that entrants would benefit from study tools helping them identify weak areas and focus their time efficiently. This personalized approach addresses the diverse needs of learners while maximizing the effectiveness of their study time.
The benefits of improved education extend well beyond passing the licensing exam. Better education and training models would have:
Additionally, 90% believe new entrants would benefit from a clearer understanding of what the job actually entails—addressing the readiness gap identified earlier.
The research reveals near-universal recognition that insurance education needs modernization:
Modern, mobile-first approaches demonstrate that these challenges are solvable.
When choosing insurance educationPre License Why Become A Life Health Insurance Agent Resources, look for programs that offer:
Organizations committed to attracting and retaining talent should:
The data shows clear pathways to improvement:

The path to insurance licensing doesn't need to be as challenging as it has been. While 85% of current professionals had to learn essential skills on their own, that doesn't have to be the future for new entrants.
Mobile-first learning combined with real-world preparation, flexible scheduling, and robust support systems can transform the insurance education experiencePre License How To Become An Insurance Agent With No Experience Resources. Rather than viewing licensing as a hurdle to overcome, the industry can position it as the foundation for successful, confident careers.
The research makes clear that professionals recognize what's needed—and modern education approaches are already delivering results. The question isn't whether change is possible, but how quickly the industry will embrace these proven solutions to build a stronger, more confident workforce for the future.
This article is based on research conducted by Kickstand surveying 602 licensed insurance professionals across 46 states.
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