Written by Laura Adams
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A career as a licensed insurance agent doesn't require an expensive college degree or a specific background, yet it has an uncapped earning potential. As someone who's worked with many different agents in different states over the years, my favorite ones have shown a winning combination of product expertise, customer service, and timely follow-through.
Your success as an agent is primarily dependent on your personality traits, like a love of learning, self-discipline, resilience, and a desire to help others. That means great insurance agents come from many walks of life, such as education, hospitality, sales in other industries, parents re-entering the workforce, or retirees looking for a second career.
If you're a Pennsylvania resident considering a new career or are interested in relocating to the Keystone State, here are nine reasons why I believe getting an insurance license right now is a wise move.
Licensed insurance agents are professionals who guide consumers through the complex world of risk protection. Insurance is a necessity for individuals, families, and business owners in Pennsylvania.
Some products are required by law, such as workers' compensation and auto insurance. Mortgage lenders require borrowers to purchase homeowners insurance, and many landlords require tenants to have a renters policy.
Consumers need many types of insurance to protect their finances, such as health, disability, life, and business policies. That's why during economic downturns, insurance is one of the last expenses policyholders cut, providing security for insurance firms and agents.
Insurance agents earn income in various ways, depending on the types of products they sell and the companies they represent, but the compensation typically centers around commissions. The two main types of insurance agents, captive and independent, have different income models.
A captive agent works exclusively for a single carrier, such as Allstate or State Farm, and often earns a base salary plus commissions and potential bonuses. That gives new agents income stability regardless of sales performance in a given period.
An independent agent is self-employed or works for an independent insurance firm, with an income that can be entirely commission-based. You represent multiple insurance companies and can offer clients a wider range of products and pricing options.
In addition, independent agents earn renewal commissions for years after the initial sale, creating a growing stream of income over time. That also encourages long-term client relationships with a strong focus on customer service.
The insurance industry is currently grappling with a significant workforce gap, created by a rapidly aging employee base nearing retirement age and a struggle to attract new talent. That means there are plenty of opportunities for new, motivated agents to enter the field.
The insurance industry is transforming due to the rise of artificial intelligence (AI) and insurtech, making it a dynamic space for professionals with diverse expertise. For instance, insurers increasingly rely on data to price products and streamline operations.
I believe that having skills not traditionally associated with insurance, like data science, analytics, AI literacy, cybersecurity, and other emerging technologies, could put you in high demand.
Pennsylvania is the fifth most populous state in the U.S., with a population that's older than the national average. That makes it an excellent market for insurance products that serve older consumers, including life, long-term care, and Medicare supplemental insurance.
Many cities in Pennsylvania, including Philadelphia, Pittsburgh, and Allentown, need licensed agents who speak multiple languages. Being multilingual is a valuable skill set that can unlock new markets, build deeper client relationships, and increase your earning potential.
From farms in Lancaster County to tech startups in Philadelphia, Pennsylvania's economy is incredibly diverse. Businesses and the self-employed need various liability and commercial insurance to protect their interests. That creates enormous opportunities for agents to specialize and serve different markets.
In my opinion, one of the best parts of becoming a licensed insurance agent is having a flexible career path. For instance, you might start as a captive agent with a larger company but later decide to become your own boss by opening an independent agency.
Becoming an insurance entrepreneur means you can build a business that fits your lifestyle. You can create a team and a brand that you can eventually sell or pass on to family, establishing a legacy in your community.
Residents of Pennsylvania will always need various types of insurance, including auto, home, health, life, and business, regardless of economic conditions.
An agent is a trusted advisor who helps families and businesses protect their most valuable assets, recover from disasters and losses, and secure their financial futures. I rely on the advice of my local agent and know they've made a positive impact on my finances.
The insurance industry is constantly evolving as regulations change, new products are developed, and technology advances. That provides an environment where you need to keep learning, developing your skills, and mentoring others in your organization.
As I mentioned, you don't need an expensive four-year degree to become a licensed insurance agent. You can get licensed in as little as a few weeks by completing a pre-licensing course and passing a state exam, which costs a fraction of most educational programs or business ventures.
You can start your insurance licence today, which is entirely online for Pennsylvania residents. That means you can study anytime, anywhere, and move your career forward with confidence.
Laura Adams is an award-winning author, speaker, host of the Money Girl podcast, and founder of The Money Stack newsletter. She was named one of Empower's "Top 50 Women in Personal Finance" and is a frequent source for the national media. Millions benefit from her practical financial advice on topics like insurance, real estate, retirement, and self-employment. Laura’s mission is to empower consumers to make smart money decisions. She received an MBA from the University of Florida and lives in Vero Beach, Florida.
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