Insurance Tech Tools and Trends to Watch
Written by Laura Adams, MBA
Stay updated with industry news, learn about life as an insurance agent, and get exclusive offers on our course!
Using technology is no longer just an advantage for insurance agents and brokers — it’s essential for efficiency and growthPre License What Are The Best Paying Jobs In Insurance Resources. The right tools and innovations help agents streamline their work, manage customer relationships, and save time. That enables you to focus on building a large client base and becoming their trusted advisor.
Here are five tech tools and trends making agents’ lives easier and meeting modern customer expectations.
1. Online scheduling.
When you need to schedule a call or meeting with a busy prospect or existing client, it can be challenging to find a time that works for both of you. Online scheduling tools, such as CalendlyCalendly.com and Acuity SchedulingAcuityscheduling.com, sync with your calendar and let you share a link so anyone can see your availability.
The client chooses a time that works best for them, and the appointment gets automatically added to both your calendars, reducing friction. Most scheduling tools include reminder emails, so you don’t have to worry that a client might forget about your meeting. They save you and your clients time and streamline the appointment process.
2. AI Meeting assistants.
Tools like Fathom and Fireflies.aiFireflies.ai can automatically join your online meetings on platforms like Zoom and Google Meet to be an assistant. For instance, they can transcribe your entire conversation, provide a concise summary, generate action items, allow you to clip and share key parts of the meeting, and sync to your customer management system and other tools.
If you use Zoom, its paid plans include a meeting assistant that can generate a meeting summary, identify action items, and create smart recordings that break the meeting into chapters for easy reference.
3. Customer relationship management (CRM).
A CRM system manages your communication, marketing, and sales, helping you track a large number of potential and existing clients. For example, you can use it to track leads and touch-points, such as calls, emails, and meetings. It gives you a clear overview of where each prospect is in your sales process, such as being a new lead, needing a follow-up sent, or being quoted.
AgencyZoom and AgencyBloc are CRMs designed specifically for the insurance business. It helps agents automate many tasks, streamline their sales processes, manage policies, track commissions, improve client satisfaction, and grow their business.
4. Marketing automation.
These tools handle repetitive marketing tasks to help you stay in touch with clients and prospects. They can manage communications by creating a series of automated emails to welcome new clients, send annual review reminders, cross-sell other insurance products, send birthday greetings, and more.
Platforms like MailchimpMailchimp.com and Constant Contact offer audience segmentation, allowing you to tag clients or groups based on your marketing goals. For instance, you could send a relevant email to clients with policies renewing in 30 days or those with auto insurance but no home or renters policy.
5. Quoting.
If you’re an independent agent, you can enter a client’s information and get quotes from multiple carriers simultaneously using various quoting tools. They help you generate accurate quotes quickly for new or existing clients, saving you time.
For instance, if you sell personal lines of insurance, check out VertaforeInsurance Comparative Rater Pl Rating Products and EZLynxRating Engine Products. Commercial agents can streamline quoting using platforms like SemseeSemsee.com and Tarmika.
The benefits of adopting technology
While using new technology in your business might seem daunting, the benefits can be well worth the learning curve. For instance, instead of keeping client information in different spreadsheets or a filing cabinet, a CRM allows you to quickly view every client, interaction, and policy that you’ve sold.
Technology can help fill your sales pipeline so you close more deals, giving you a competitive advantage. It allows you to focus on high-value workPre License Tips Becoming A Successful Insurance Agent Resources, such as prospecting, selling, advising clients, and cross-selling policies.
Many programs are also available as mobile apps, allowing you to work on the go. For example, agents who first provide an accurate insurance quote to a potential client often win their business.
Therefore, having sophisticated policy quoting tools is a significant advantage in the competitive insurance industry. Using technology and high-touch customer service is a winning combination that demonstrates the value you provide to clients.
Technology trends to watch
Technology that felt new in the last few years, such as CRMs and e-signatures, is quickly becoming standard in the insurance industry. For 2026 and beyond, some trends to watch include greater digitization of paper processes and intelligent automation powered by artificial intelligence (AI).
Agents who embrace these trends will likely see significant gains in efficiency and profitability by spending less time on manual data entry and other simple tasks. The time saved should allow agents to focus on being expert risk advisors, better manage client relationships, and retain and grow their book of business.Pre License How To Become An Insurance Agent With No Experience Resources
About Laura Adams
Laura Adams is an award-winning author, speaker, host of the Money GirlMoney Girl.simplecast.com podcast, and founder of The Money StackWelcome Moneygirl.substack.com newsletter. She was named one of Empower's "Top 50 Women in Personal Finance" and is a frequent source for the national media. Millions benefit from her practical financial advice on topics like insurance, real estate, retirement, and self-employment. Laura’s mission is to empower consumers to make smart money decisions. She received an MBA from the University of Florida and lives in Vero Beach, Florida.
Ready to start your insurance career?
Begin your path to becoming a licensed agent today