The insurance industry’s biggest hiring challenge isn’t demand or pay; it’s education.
Outdated, test-focused pre-licensing programs are driving away nearly one in three aspiring agents before they even start.
However, new research suggests that modern, mobile-first education changes that and helps address the industry’s growing talent crisis.
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Quick Takeaways
New research from over 600 insurance professionals reveals how outdated education hinders entry, and how modern, flexible learning is transforming this.
Nearly 1 in 3 insurance professionals considered quitting during licensing, with Gen Z 68% more likely to struggle with rigid education formats
85% of professionals had to learn key job skills on their own because pre-licensing courses focused on test prep, not real-world readiness
Mobile-first education shows 97% success rates in keeping students engaged and 93% would recommend providers combining real-world prep with flexible learning
Insurance offers something rare in today's economy: recession-resistant work with real financial stability.
New research surveyed 602 licensed insurance professionals across 46 states. The results are eye-opening. Nearly one-third of currently licensed professionals considered giving up entirely before even earning their license.
Think about that. These are people who successfully became insurance professionals, and they almost walked away during the licensing process. If people who ultimately succeeded nearly quit, how many talented candidates never make it through at all?
The problem isn't the career itself. According to the U.S. Department of LaborSales Insurance Sales Agents.htm Ooh, insurance sales agents held about 431,800 jobs in 2023, with employment projected to grow 6 percent through 2033. The opportunities are there.
The real issue? An outdated, inflexible approach to licensing education that creates unnecessary barriers and leaves even successful graduates unprepared for their actual jobs.
Starting your insurance education journey feels like navigating a maze with a blindfold on. The research reveals just how widespread this confusion really is:
23% found licensing requirements unclear
21% were confused about choosing the right program
31% considered quitting altogether
35% struggled with the time commitment
This confusion is understandable when considering that insurance licensing requirements vary significantly by state. The National Association of Insurance Commissioners (NAIC)State_web_map.htm helps coordinate between states, but each has its own requirements, creating a complex web for newcomers to figure out.
Imagine deciding to change careers and facing this level of uncertainty at step one. Many people simply give up before they even start.
Fixed class schedules, lengthy time blocks, and one-size-fits-all pacing that ignores how adults actually learn.
The numbers tell the story:
35% found programs required time blocks they couldn't reasonably commit to
53% wished for flexible options that fit into nights, weekends, or small gaps in their schedule
Here's the kicker: people with college degrees were 22% more likely than those without to want flexible scheduling. This means traditional programs are driving away exactly the educated candidates the industry needs most.
Half of Gen Z respondents felt pre-licensing education formats clashed with their work and personal lives. They were 72% more likely than other generations to report this problem.
This isn't just about preference; it's about the industry's future. Successful insurance careersPre License Tips Becoming A Successful Insurance Agent Resources require adapting to new technologies and building long-term client relationships. Losing young talent at the entry point creates both immediate staffing challenges and long-term succession problems.
The combination of confusion, rigid schedules, and outdated formats creates a dangerous result: 31% of professionals considered quitting entirely during licensing. Those with less than one year of experience were 68% more likely to feel this way.
For those who considered quitting, the reasons were clear:
52% said limited time was the biggest factor
49% blamed difficulty staying motivated
38% pointed to insufficient support when stuck
Gen Z faced all three challenges at much higher rates, suggesting traditional education is particularly misaligned with younger learners.
Here's where things get really concerning. While 90% of professionals felt their education prepared them for the licensing exam, 85% had to learn essential job skills entirely on their own after starting work.
Let that sink in. Pre-licensing education is effective at helping people pass tests, but often fails to prepare them for their actual careers.
Among professionals who had to learn key skills independently, the gaps were significant:
Client Management Skills (70% had to learn on their own)
Managing difficult client situations
Handling objections and concerns
Building long-term relationships
Operational Skills (55% had to learn on their own)
Juggling multiple clients and deadlines
Navigating customer conversations effectively
Using sales and quoting software
Business Development (53% had to learn on their own)
Building referral networks
Understanding different coverage types
Developing sales processes
The Bureau of Labor StatisticsSales Insurance Sales Agents.htm#tab 4 Ooh notes that insurance agents typically learn through on-the-job training, but the research shows this "training" is often just figuring it out alone.
The skills gap hits independent agents hardest. Without the support systems of large agencies, they were:
20% more likely to need customer conversation training
25% more likely to require sales tool instruction
20% more likely to need relationship-building guidance
Yet pre-licensing education treats all career paths the same, ignoring these different needs and support levels.
Here's the core issue: 56% of professionals felt their exam prep focused more on passing a test than preparing for a career. Another 47% said courses emphasized memorization over practical application.
This approach might help people pass exams, but it completely fails the real purpose of professional education: creating competent, confident professionals who can immediately add value.
For those exploring career opportunities in insuranceResources Pre License Career Opportunities Insurance Producers Illinois Craft V3.ecom Stage.aceable.com, this preparation gap creates unnecessary barriers to success.
Rather than accepting broken systems, today's professionals know exactly what would work better. Their preferences align with proven educational research and modern learning technologies.
The demand is overwhelming:
73% want real-world scenarios integrated into training
58% prefer quizzes and practice tests for better retention
52% want interactive and mobile-based learning
Personalized Learning Support
An incredible 97% agree that targeted study tools to identify weak areas and focus time efficiently would be beneficial. This near-universal agreement suggests that one-size-fits-all approaches often fail to meet the needs of almost everyone.
Among those who considered quitting their insurance education:
51% said more flexible access to coursework would have kept them on track
51% wanted clearer study roadmaps
36% wished for progress-tracking tools
These aren't unreasonable requests. They're requesting basic features that modern learning management systems typically offer.
After identifying the problem, the research also highlights what’s working and how modern, mobile-first education is transforming outcomes.
The research provides compelling evidence that mobile-first learning dramatically improves both completion rates and learner satisfaction.
Among professionals licensed within the past 10 years, 56% opted for mobile-first learning options. Independent agents were 21% more likely than average to select this format, likely because they understood the value of flexibility from the start.
Mobile-first learners reported exceptional outcomes:
97% said flexible structure helped them stay on track
96% appreciated moving at their own pace
92% said self-pacing improved motivation and reduced cramming pressure
When asked about the most helpful aspects of mobile-first learning:
Practice quizzes (75%)
Short video modules (54%)
Flashcards and quick-review tools (52%)
Scenario-based case studies (44%)
Notice the pattern? These are all proven learning science principles: spaced repetition, bite-sized content, and contextual application.
Here's something important: 34% of mobile-first learners found access to instructors and coaches most helpful. This support proved particularly valuable for students who had considered quitting—they were 78% more likely to value instructor access.
This challenges the misconception that mobile learning means isolated learning. The best mobile-first programsPre License What Does Insurance Agent Do Resources combine technological convenience with human support when learners need help.
This isn't just about learner satisfaction. The research indicates that enhancing insurance education has a direct impact on career success, job satisfaction, and industry retention.
Better education models would have a dramatic impact:
77% said modern education would have improved job satisfaction early in their careers
84% agreed that better training would have helped them feel more confident about succeeding
Gen Z was 21% more likely to believe improved education would enhance early career satisfaction
Here's the key finding for industry growth: 91% would be more likely to recommend a licensing provider that combines mobile learning with real-world preparation compared to traditional test-prep focused approaches.
This represents a fundamental shift in how professionals view pre-licensing education, from a regulatory hurdle to career preparation.
The research reveals strong demand for comprehensive support:
93% agree formal transition support from licensing to the workplace is important
88% want new entrants to experience this transition support
90% believe new entrants need a clearer understanding of what the job actually involves
For those wondering how to become an insurance agentPre License How To Become An Insurance Agent With No Experience Resources, this transition support could mean the difference between early success and costly trial-and-error learning.
These findings point toward fundamental changes needed to ensure the insurance industry can attract and retain the talent it needs.
The median age of insurance sales agents is 45.9 yearsCpsaat11.htm Cps. That means a massive retirement wave is approaching. Yet current education approaches drive away nearly one-third of potential entrants and leave survivors inadequately prepared.
Modernizing education could significantly improve retention while attracting younger professionals who might otherwise choose different careers.
Insurance continues evolving toward digital platforms, data analytics, and automated processes. Professionals who start with technology-enabled education may be better positioned for ongoing changes throughout their careers.
As one survey respondent noted: "The format was flexible and helped me learn not just the material but how to use technology tools that I use every day in my actual job."
Better education creates economic efficiency for the entire industry. When new professionals start with stronger skills and confidence, they can:
Begin producing revenue faster
Require less supervision and remedial training
Experience higher job satisfaction and lower turnover
Provide better customer service from day one
For agencies and carriers, this means reduced training costs, improved productivity, and stronger customer relationships.
Based on the research findings, four clear recommendations emerge for transforming insurance education and career stability.
The evidence overwhelmingly supports mobile-optimized learning that allows students to progress at their own pace while maintaining high standards. Education providers should prioritize platforms that:
Work seamlessly across all devices
Support learning in short time blocks
Allow students to pause and resume anywhere
Adapt to different learning speeds
Move beyond regulatory memorization to include:
Practical client interaction scenarios
Sales and service tool training
Problem-solving simulations that reflect actual job requirements
Industry-specific case studies
This bridges the gap between licensing and job readiness that currently forces 85% of new professionals to figure things out alone.
Include as standard features, not premium add-ons:
Instructor access and support
Progress tracking and motivation tools
Clear study roadmaps and goal-setting
Peer community and networking opportunities
The research shows these supports are most crucial for students at risk of dropping out.
Develop formal programs that help newly licensed professionals understand:
Job expectations and industry culture
Career development paths beyond licensing
How to succeed in different work environments (captive vs. independent)
Ongoing professional development requirements
For those exploring flexible career pathsPre License Is Becoming A Licensed Property And Casualty Insurance Agent Worth It Resources, this transition support provides crucial guidance for long-term success.
If you're thinking about insurance as a career, the research provides clear guidance on choosing education that sets you up for success rather than just regulatory compliance.
Choose education providers that offer:
Mobile-friendly, interactive learning with comprehensive support
Real-world scenarios and transition support beyond test prep
Flexible pacing that fits your schedule and learning style
Career preparation focus, not just exam passage
The research confirms that insurance provides:
Recession-resistant income and stability
Flexibility in scheduling and work environment
Unlimited earning potential through commissions
Meaningful work helping people protect what matters most
The key is getting proper preparation that builds confidence and competence from day one.
Modern education approaches can significantly reduce the time to career readiness:
The insurance industry stands at a crossroads. Continue with educational approaches that drive away talented candidates and inadequately prepare survivors, or embrace modern methods that create confident, job-ready professionals.
Better education delivers:
Higher completion rates and lower attrition
More confident, capable new professionals
Improved job satisfaction and career longevity
Better customer service and industry reputation
Stronger talent pipeline for future growth
Forward-thinking organizations can gain a competitive advantage by partnering with modern education providers and implementing comprehensive talent development programs. The research shows professionals actively seek out employers who invest in quality training.
For individuals, choose educational pathways that align with proven learning principles and career preparation rather than just regulatory compliance. The investment in quality education pays dividends throughout an entire career.
The research participants' experiences show that comprehensive, flexible, supportive education leads to higher confidence, better job satisfaction, and stronger career outcomes.
The insurance industry’s talent crisis isn’t inevitable; it’s the result of outdated education systems that fail to meet the needs of modern learners.
But the data shows it’s fixable. By embracing mobile-first, flexible, career-focused education, the industry can build a confident, job-ready workforce for the future.
The research provides a clear roadmap:
Replace rigid, test-focused programs with flexible, career-focused education
Integrate mobile-first learning with comprehensive student support
Bridge the gap between licensing requirements and job readiness
Create clear pathways from education through career success
The professionals surveyed represent the industry's current workforce. Their experiences and recommendations provide insights not just into past challenges but future opportunities. They've clearly articulated what works, what doesn't, and what they need for continued success.
Most importantly, they've shown that when education providers deliver what modern learners need—flexibility, practical preparation, and comprehensive support—the results are overwhelmingly positive.
This isn't just about educational preferences. It's about career outcomes and industry sustainability. The insurance industry needs talented professionals prepared for success from day one. Modern educational approaches can deliver exactly that.
Build a Career That Lasts
Aceable’s modern insurance education prepares you for stability and long-term impact